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Data Declaration

The person responsible for data processing is:.
Anna-May Lohfeld
Kaiser-Friedrich-Ring 62
65185 Wiesbaden
Germany
[email protected]

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.


1. Access data and hosting


You can visit our websites without providing any personal information. Each time you call up a website, the web server automatically saves only a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. All access data will be deleted no later than seven days after the end of your visit to the site.


1.1 Hosting


The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this Privacy Policy.


1.2 Content Delivery Network


For the purpose of a shorter loading time, we use a so-called Content Delivery Network (“CDN”) for some offers. With this service, content, e.g. large media files, are delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.


2. Data processing for contract processing, contacting and when opening a customer account


We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data mandatory for contract execution, or to process your contact and you can not send the order or contact without their information. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and handle your inquiries in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO.
Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 p. 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account.


Merchandise management system


We use merchandise management systems of external service providers for order and contract processing. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.


3. Data processing for the purpose of shipment processing


For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.


Data transfer to shipping service providers for the purpose of shipping notification


If you have given us your express consent to this during or after your order, we will pass on your e-mail address to the selected shipping service provider on the basis of this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, so that they can contact you before delivery for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany

or

PostNL
Prinses Beatrixlaan 23
2595 AK The Hague
The Netherlands


4. Data processing for payment processing


When processing payments in our online store, we work with these partners: technical service providers, credit institutions, payment service providers.


4.1 Data processing for transaction processing


Depending on the selected payment method, we pass on the data necessary for the processing of the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for the processing of the payment. This serves the fulfillment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
For questions about our payment processing partners and the basis of our cooperation with them, please contact the contact option described in this privacy policy.


4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes


Where applicable, we provide our service providers with additional data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) p. 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.


5. advertising by email


E-mail newsletter with registration


If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO.
Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.


6. Cookies and other technologies

6.1 General information


In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart) are collected and processed. This serves, within the framework of a balancing of interests, overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. For more information on this, including the respective legal basis for data processing, please see the following sections of this Privacy Policy.

The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

Insofar as you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you may revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can also access the following link: Change cookie settings. If you do not accept cookies, the functionality of our website may be limited.

On our website, we use the Borlabs Cookie Plugin (“Borlabs”) to inform you about the cookies and the other technologies we use on our website, as well as to obtain, manage and document your consent, if required, to the processing of your personal data by these technologies. This is necessary pursuant to Art. 6 (1) p. 1 lit. c DSGVO to comply with our legal obligation under Art. 7 (1) DSGVO to be able to prove your consent to the processing of your personal data, to which we are subject. Borlabs is an offer of Borlabs – Benjamin A. Bornschein Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany. When you visit our website, Borlabs’ web server stores a so-called Borlabs cookie, which contains information about cookie runtime and version, device and browser information, and information about your consent behavior. A transmission of personal data to Borlabs does not take place. Your data will be deleted after one year, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.


6.2 Use of Borlabs to manage consent


7. Use of cookies and other technologies for web analysis and advertising purposes


Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section “Cookies and other technologies”. For more information including the basis of our cooperation with the individual providers, please refer to the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.


7.1 Use of Google services


We use the technologies presented below from Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google’s servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information about data processing by Google can be found in the privacy notices of Google.


Google Analytics


For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.

For the purpose of optimized marketing of our website, we have data sharing settings for “Google products and services” activated. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.

For the creation and execution of tests, we also use the extension function of Google Analytics Google Optimize.

For web analysis, the extension function of Google Analytics Google Signals enables so-called “cross-device tracking”. Insofar as your internet-enabled devices are linked to your Google account and you have activated the “personalized advertising” setting in your Google account, Google can create reports about your usage behavior (esp. cross-device user numbers), even if you change your terminal device. A processing of personal data by us does not take place in this respect, we only receive statistics generated on the basis of Google Signals.


Google Ads


For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the “personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking when you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.


Google reCAPTCHA


For the purpose of protecting against misuse of our web forms as well as against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information as well as information about your use of our website) and performs an analysis of your use of our website by means of a so-called JavaScript as well as cookies. In addition, other cookies stored by Google services in your browser are evaluated. A readout or storage of personal data from the input fields of the respective form does not take place.


7.2 Use of Facebook services

Use of Facebook Pixel


We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”), as described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. In addition, as part of the so-called extended data matching, information is collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, when you visit our website, a cookie is automatically set by the Facebook Pixel, which automatically enables recognition of your browser when you visit other websites by means of a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Insofar as the transfer of data to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. For further information on data processing by Facebook, please refer to the privacy notices of Facebook.


Facebook Analytics


As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an order processing agreement by Facebook. Their analysis serves the optimal presentation and marketing of our website.


Facebook Ads


Through Facebook Ads, we advertise this website on Facebook as well as on other platforms. We determine the parameters of the respective advertising campaign, Facebook is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is based on an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.

Based on the statistics on visitor activity on our website generated via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group. Within the scope of the extended data matching that takes place to determine the respective target group (see above), Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing.

Via Facebook Pixel Conversions we measure for web analytics and event tracking your subsequent usage behavior when you have reached our website via an ad from Facebook Ads. The data processing is carried out on the basis of an agreement on commissioned processing by Facebook.


7.3 Other providers of web analytics and online marketing services


Use of Hotjar for web analysis

For the purpose of website analysis, technologies provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta (“Hotjar”) are used to automatically collect and store data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. Hotjar is acting on our behalf.


Use of Pinterest tag for web analysis and advertising purposes

For web analytics and advertising purposes on Pinterest as well as on third-party websites, when you visit our website, we use technology from Pinterest Europe Ltd. , Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) and using a pseudonymous CookieID and based on the pages you visit. From the collected data, usage profiles are created using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activity and to provide other services related to website usage. We have no influence on the data processing by Pinterest and only receive statistics generated on the basis of Pinterest Tag. Through this, we measure your subsequent usage behavior for website analysis and event tracking if you have arrived at our website via an advertisement from Pinterest. The information automatically collected by Pinterest is usually transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. The data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO.


Use of Google Fonts for content display

For the uniform display of content on our website, data (IP address, time of visit, device and browser information) is collected by the script code “Google Fonts” of Google LLC., Gordon House, Barrow Street, Dublin 4, Ireland (“Google Ireland Limited”), transmitted to Google and subsequently processed by Google. We have no influence on this subsequent data processing. For the U.S., there is no adequacy decision by the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO.


8. Social Media

8.1 Social plugins from Facebook, Instagram


Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that when you call up our website, no connection is yet established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser There you can, for example, the Like or Share button.


8.2 Our online presence on Facebook, Twitter, Instagram, YouTube, Pinterest


Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers linked below. Should you still require assistance in this regard, you can contact us.

Facebook  is a service of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. For more information (Insights data information), please here.

Twitter  is an offering of Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (“Twitter”). The information automatically collected by Twitter about your use of our online presence on Twitter is usually transmitted to a server of Twitter, Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission.

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